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This website is an outgrowth of various web endeavors going back to the late 1990s. To say that HTML has evolved in that interval is the extreme of nderstatements. The present WordPress iteration officially commenced October 2018 as a platform update to maintain standards and accessibility compliance. It sustains the public-facing static from 2010–2015 and 2003–2006. With this new platform, an exponentially increasing degree of content is being added.

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Chairman Mao Zedong once said, 古为今用 洋为中用, “use the past to serve the present, the foreign to serve China.” I wonder if the same is true for my relationship with Google.

It was never my intention to seek out advertising revenue when I enrolled in Google’s Adsense. Frankly, my hosting costs are not that substantial. But while reviewing 4xx errors in my server logs, I saw that Google repeatedly requested “ads.txt” (which did not exist). It didn’t make much sense at first, but then I thought: Does this mean that Google sees some value in my site? Google Search Console showed a steadily improving pagerank, but seldom had I appeared on first-page search results (which for most users contains only ten results). So then it occurred to me: why not use the present to serve the future, why not co-opt Google to serve me?

What I mean to say by this is, all things being equal, wouldn’t Google be more likely to privilege a site that displays Google’s ads over a site that does not offer Google any revenue?

So I am now feature Google ads on my site. It is selling up, not selling out. I am certainly open to hearing anyone’s thoughts on it, and I’m DEFINITELY happy for click-throughs from as many different IP addresses as I can get. I intuitively suspect that advertisement click-throughs probably affect pagerank even more than search click-throughs.

Anyway, these are my reasons for introducing advertising. Please receive my broad invitation to light my site on fire—especially—so as to use Google for Everyman‘s benefit.